Paid Marketing Lead Jobs Vacancy at Square London
Square London urgently required following position for Paid Marketing Lead. Please read this job advertisement carefully before apply. There are some qualifications, experience and skills requirement that the employers require. Does your career history fit these requirements? Ensure you understand the role you are applying for and that it is suited to your skills and qualifications.
Follow the online directions, complete all the necessary fields, and provide all relevant information so your application is submitted correctly. When you click the 'Apply this Job' button (open in new window) you will be taken to the online application form. Here you will be asked to provide personal and contact details, respond to employment-related questions, and show how you meet the key selection criteria.
Paid Marketing Lead Jobs Vacancy at Square London Jobs Details:
Square is looking for a strategic, creative and results-oriented marketer to join our London team as our paid marketing lead. Reporting into the Head of UK Marketing, you will be responsible for managing our UK paid marketing and campaign planning across both mass media and performance channels as well as direct reports within the paid marketing team. The ideal candidate will have experience in planning both brand and performance campaigns, managing external agencies, building and managing marketing teams and have a strong track record of successfully working in cross-functional organisations. They will feel comfortable interacting with senior management and external partners, & will thrive in a fast-paced, innovative environment.
Design and execute integrated marketing campaigns focused on customer acquisition, product launches and overall business growth
Manage paid media spend across all channels, including TV, OOH, print, direct mail, search, social, display advertising and more
Oversee campaign management and reporting, including in-depth analytics of LTV, CPA and ROI
Direct optimisation of targeting, creative, media and budget allocation to maximise effectiveness, including a robust slate of testing to identify new channels or tactics to drive future growth
Be very comfortable with a data-driven marketing approach and using data to both make decisions and to report on marketing performance across all channels
Ensure unified messaging, consistent branding, and collaboration across all marketing campaigns in conjunction with the content, growth and communications teams
Manage all relevant marketing agencies
Collaborate with UK product marketing, partnerships, sales, account management and other counterparts to deliver on cross-functional strategies and plans
Work closely with the US paid marketing team to leverage best practices and share learnings
A BA or equivalent practical experience
Minimum 6 years relevant marketing experience
Extensive campaign planning experience from brief through execution, including campaigns spanning both mass media and digital channels
Proven capability managing and optimising marketing channels, closely monitoring cost per customer acquired and customer lifetime value to maximise ROI
Experience with managing budgets, reporting on performance, and presenting to senior leaders
Experience managing creative and media agencies to deliver outstanding performance
Strong analytical capabilities and proven experience using data to make marketing decisions and evaluate marketing performance
An integrated marketing mindset and excellent understanding of the interplay offline and online and between paid and owned channels
Excellent writing skills and a keen visual sense
Ability to work within tight deadlines, adjust to changes in priorities and balance short term needs with long term strategic initiatives
People management experience and the ability to work effectively in a highly collaborative and global team environment
At Square, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.