14 Feb

Paid Marketing Lead Jobs Vacancy at Square London

Position
Paid Marketing Lead
Company
Square
Location
London ENG
Opening
14 Feb, 2018 4 days ago

Square London urgently required following position for Paid Marketing Lead. Please read this job advertisement carefully before apply. There are some qualifications, experience and skills requirement that the employers require. Does your career history fit these requirements? Ensure you understand the role you are applying for and that it is suited to your skills and qualifications.

Follow the online directions, complete all the necessary fields, and provide all relevant information so your application is submitted correctly. When you click the 'Apply this Job' button (open in new window) you will be taken to the online application form. Here you will be asked to provide personal and contact details, respond to employment-related questions, and show how you meet the key selection criteria.

Paid Marketing Lead Jobs Vacancy at Square London Jobs Details:

Job Description

Square is looking for a strategic, creative and results-oriented marketer to join our London team as our paid marketing lead. Reporting into the Head of UK Marketing, you will be responsible for managing our UK paid marketing and campaign planning across both mass media and performance channels as well as direct reports within the paid marketing team. The ideal candidate will have experience in planning both brand and performance campaigns, managing external agencies, building and managing marketing teams and have a strong track record of successfully working in cross-functional organisations. They will feel comfortable interacting with senior management and external partners, & will thrive in a fast-paced, innovative environment.

You Will:

  • Design and execute integrated marketing campaigns focused on customer acquisition, product launches and overall business growth

  • Manage paid media spend across all channels, including TV, OOH, print, direct mail, search, social, display advertising and more

  • Oversee campaign management and reporting, including in-depth analytics of LTV, CPA and ROI

  • Direct optimisation of targeting, creative, media and budget allocation to maximise effectiveness, including a robust slate of testing to identify new channels or tactics to drive future growth

  • Be very comfortable with a data-driven marketing approach and using data to both make decisions and to report on marketing performance across all channels

  • Ensure unified messaging, consistent branding, and collaboration across all marketing campaigns in conjunction with the content, growth and communications teams

  • Manage all relevant marketing agencies

  • Collaborate with UK product marketing, partnerships, sales, account management and other counterparts to deliver on cross-functional strategies and plans

  • Work closely with the US paid marketing team to leverage best practices and share learnings

Qualifications

You Have:

  • A BA or equivalent practical experience

  • Minimum 6 years relevant marketing experience

  • Extensive campaign planning experience from brief through execution, including campaigns spanning both mass media and digital channels

  • Proven capability managing and optimising marketing channels, closely monitoring cost per customer acquired and customer lifetime value to maximise ROI

  • Experience with managing budgets, reporting on performance, and presenting to senior leaders

  • Experience managing creative and media agencies to deliver outstanding performance

  • Strong analytical capabilities and proven experience using data to make marketing decisions and evaluate marketing performance

  • An integrated marketing mindset and excellent understanding of the interplay offline and online and between paid and owned channels

  • Excellent writing skills and a keen visual sense

  • Ability to work within tight deadlines, adjust to changes in priorities and balance short term needs with long term strategic initiatives

  • People management experience and the ability to work effectively in a highly collaborative and global team environment

Additional Information

At Square, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.


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