20 Jun

Marketing Manager Jobs Vacancy at Edenred London

Position
Marketing Manager
Company
Edenred
Location
London ENG
Opening
20 Jun, 2018 30+ days ago

Edenred London urgently required following position for Marketing Manager. Please read this job advertisement carefully before apply. There are some qualifications, experience and skills requirement that the employers require. Does your career history fit these requirements? Ensure you understand the role you are applying for and that it is suited to your skills and qualifications.

Follow the online directions, complete all the necessary fields, and provide all relevant information so your application is submitted correctly. When you click the 'Apply this Job' button (open in new window) you will be taken to the online application form. Here you will be asked to provide personal and contact details, respond to employment-related questions, and show how you meet the key selection criteria.

Marketing Manager Jobs Vacancy at Edenred London Jobs Details:

This role will suit a B2B marketer ready for a new challenge in a hands-on, fast-paced role. You’ll be empowered to make a significant impact on demand generation by working with the wider team to plan and execute omni-channel marketing campaigns that drive engagement, lead generation and sales throughout the full funnel.


Edenred’s innovative incentives and motivation solutions are a key growth area. This role offers a fantastic opportunity to drive demand across a number of exciting sectors, including employee motivation, consumer loyalty and incentives, sales and channel incentives - delivered via SaaS technology, virtual, and prepaid services.


RESPONSIBILITIES

  • Strategic campaign planning to build Edenred Incentives & Motivation brand and profile and drive demand
  • Work with the marketing and wider commercial teams to implement and deliver innovative and results-focused acquisition, retention, cross-sell, and upsell campaigns across multiple channels (owned, paid, and earned)
  • Work closely with Sales, Account Management, Product Innovation, in-house creative teams and external agencies to develop and deliver successful marketing initiatives
  • Plan and implement highly effective email and marketing automation programmes through Salesforce and Watson Campaign Engagement
  • Slice, dice, and analyse data to create a segmented approach to drive engagement across multiple audiences and buyer personas
  • Facilitate the development of multi-channel thought leadership content – case studies, blogs, guides, research, webinars, video and events
  • Work with sales teams on Account Based Marketing initiatives
  • Support the sales and account management teams by providing innovative, digital sales content, including brochures, presentations and any other marketing support required to support an interactive, consultative selling approach
  • Continually test, measure and report campaign and programme performance and evolve actions based on learning

QUALITIES

We value ‘solution-seekers’, not ‘problem spotters’ and we love a positive attitude - people who want to make the most of every day and situation with a belief that we can always find ways to do things better. And people who see the positives in others. And we always appreciate a good sense of humour. Ideally you will possess these attitudes by the bucket-load and also be:

  • Someone with hunger and drive to succeed. You will be motivated by results and seeing both lead performance and our capabilities continue to grow and develop
  • Someone who is obsessed by using analytics and interpreting data to drive actions and plans
  • A self-starter who is comfortable with working in a fast-paced, ‘let’s do it’ environment - someone who takes pride in their work and shows ownership in their activity
  • A great team-player and enjoy working with others to achieve exceptional team results

    REQUIREMENTS
  • Good understanding of marketing strategy and keen digital awareness, tech-savvy
  • Experience delivering engagement and lead generation across multiple channels, including email, automation, search, social, PR, and paid media
  • Marketing-related degree or similar qualification preferred
  • Highly organised with an ability to plan and juggle several projects and tasks at same time, self-motivated and capable of working autonomously in a fast-paced environment
  • Strong ability to develop campaign messages and propositions is a must, including a demonstrable high standard of copywriting, with an excellent ability for storytelling, structure, spelling, grammar, and understanding of style, tone of voice and audience
  • Experience using CRM, data and email marketing/automation systems. Salesforce and Watson Campaign Engagement useful, but not essential, but understanding of CRM, email and marketing automation programmes is important
  • Analytical and always looking at insight that will drive and improve performance
  • Great eye for brand and design
  • Basic to intermediate HTML will be required
  • Adobe Creative Cloud experience preferred
  • Microsoft Office – Excel, Word, PowerPoint
  • Someone looking to continually, learn, develop and improve
  • Above all, a real positive can-do attitude

WHAT WE CAN OFFER YOU

  • Competitive salary with performance bonus
  • Excellent benefits package – season ticket loan, shopping discounts at the UK’s top high street and online retailers, monthly Ticket Restaurant prepaid card top-ups, flexible benefits, buy/sell annual leave, gymflex, and many more
  • As ‘Investors in People’, we are committed to your training and career development, with financial study support
  • Reward and recognition initiatives to celebrate individual and team achievements
  • Regular and varied calendar of fun events, including free breakfasts, ‘Pizza Friday’, comedy, and much more


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