Digital Brand Manager Jobs Vacancy at Aviva London
Aviva London urgently required following position for Digital Brand Manager. Please read this job advertisement carefully before apply. There are some qualifications, experience and skills requirement that the employers require. Does your career history fit these requirements? Ensure you understand the role you are applying for and that it is suited to your skills and qualifications.
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Digital Brand Manager Jobs Vacancy at Aviva London Jobs Details:
Digital Marketing Executive - Brand & Sponsorship We are on a journey to disrupt a whole industry. Are you going to join us? Aviva Overview Insurance is ripe for disruption and that is what we are doing here at Aviva. In fact, we are a 320 year old disruptor that is transforming the way customers engage with our products and services. Over the past 2 years we have been on one of the most visionary digital transformation journeys of any company within Financial Services and we continue to move towards being a “Digital First” organization. We recognise that customers find buying and handling insurance products and pensions confusing and time-consuming so Aviva is on a mission to change that; Mark Wilson, our Group CEO said himself that our task is to make it simple, effortless and easy for our customers. Life in our Digital Teams We are really proud of what we have achieved so far in our journey. We have built up a distinct business within Aviva, that focuses on digital – UK Digital (UKD ) that has its own unique office in Hoxton Square. You can listen to an audio tour of our bespoke digital space: https://soundcloud.com/aviva_plc/welcome-to-the-aviva-digital-garage The teams are made up of an extraordinary mix of digital experts and innovators from a wide range of industries. We know that working with great people is so important so have a listen to our Chief Digital Officer Andrew Brem talk about the types of people we hire on our podcast and see if you’d like to be one of us: https://soundcloud.com/aviva_plc/rocket-scientists-video-games About the role: Following a recent restructure of our UK Digital Marketing Team, a new senior role has become vacant within the Brand & Sponsorship team . The team is responsible for growing the health of the brand by building customer trust and consideration. We also play a leadership role within the business to ensure that the products and solutions that the business creates and delivers support our brand positioning consistently across all consumer touchpoints. The Digital Marketing Exec reports into the Digital Marketing Specialist and the purpose of the role is to plan and execute best in class Marketing using the full suite of offline and online channels as part of an agile team of 6. The Digital Marketing role includes: Development of marketing and campaign plans Campaign conception Creative and broader campaign delivery / coordination Responsibilities Your day to day responsibilities will include: In consultation and collaboration with the planning team & other peers across Marketing, developing and deploying a plan to achieve our trading, engagement and brand goals. Maximising online, offline and integrated channel effectiveness including all aspects of social, paid, earned and owned media Delivering compelling marketing activity which actively demonstrates our drive to Hyper Personalised Marketing, making increasing use of marketing technology and always on programmes. Working with internal and external agencies / content creators to build an effective content strategy and drive performance and innovation. Development of Aviva UK brand marketing strategy/plan Consistent and compelling deployment of the UK brand, content, CR and sponsorship strategy. Working closely with Corporate Responsibility Execs within Ops & Planning to develop and execute CR plan About You Like us, you will be passionate about marketing. As a Digital Marketing professional you will have a good understanding of relevant product sets and experience of delivering marketing activity at each stage of the product and customer lifecycle. You could have gained this experience in-house, agency-side or from a mix of both where you have supported and helped to deliver brand programme and customer engagement activity. With a real passion for innovation and technology (i.e. Adobe Marketing Cloud) you will be able to identify the potential opportunities for revolutionising the way we do things. You will take great pride in personal ownerships and drive for campaigns. You will be inquisitive, action-orientated and enjoy change you will want to challenge the status quo. Working in collaborative, agile teams you will thrive in the kind of environment where you can share and reciprocate knowledge. Additional Information: Benefits include 29 days' holiday plus bank holidays Competitive on target performance bonus Up to 14% Company contribution to your pension Aviva flexible benefits Employee discounts Season ticket loan Share scheme Bring to Aviva what makes you different and we’ll support you to do the best work of your life. We support applications from everyone who wants to help us achieve our purpose of helping our customers to Defy Uncertainty. We prefer all applications to be submitted online, however if you require an alternative method of applying please contact Nikita Hathlia in the Resourcing team on 020 7662 2523. Areas of assessment: You will be assessed on Aviva's core values.